Eight years ago Sharee Wilkinson married a crazy idea to an existing business, and started on a journey that's eyeing a revolution in the international beauty business.

Since establishing the Moka eyelash brand in 2016, Technology Valley Silverstream-based founder Sharee Wilkinson has mostly self-funded what she’d like to be a New Zealand wide manufacturing business.

Many pieces of Sharee Wilkinson’s Moka Lashes start up business are coming together as she kicks off her luxurious possum-fibre, flax-glue eco alternative.

Tapping into networks and the wider business community has been one key to Moka Lashes journey from crazy idea to potential world-beating cosmetic improvement.

Synapco-made components are an integral part of many other product offers ranging from cars to electrical goods, transport systems to office furniture.

“If you’re thinking of starting up a business from scratch, it’s really important to understand the risks that are involved,” says Synapco Managing Director, David Ussher The Technology Valley Gracefield based...

In its natural state, wool is hydrophobic or resistant to water. It is one reason sheep can withstand the elements and stay relatively dry in the wettest of conditions.

It’s one thing to come up with a new process for reversing wool’s natural resistance to water, and instead make it highly absorptive.

One area of potential use for Woolchemy’s highly absorbent wool products are pets - particularly pets mostly confined to apartments.